The RedBull brand is one of the most recognizable brands in the world. The brand is easily recognized by their diagonal-offset pattern and their color scheme of silver and royal blue with a touch of red and gold. My plan was to imagine what the brand would look like in celebration of 50 years. I decided to build off the diagonal-offset pattern to keep it on-brand, while driving the color scheme towards a two-tone black and gold combination. While the bull on my 50th anniversary packaging is no longer red, it is still recognizable, forward-moving, and sleek.
